About The CultureCode Initiative

The CultureCode Initiative develops opportunities for interdisciplinary collaboration through innovation processes and rapid prototyping. We specialise in the fields of art and digital culture. 

CultureCode currently operates across the North of England with offices in both Newcastle-Upon-Tyne and Manchester.

Our history

The pilot phase of CultureCode Initiative was a project formed through a collaboration between NewcastleGateshead Cultural Venues (NGCV), Arts Council England and Joeli Brearley (then from Codeworks). The project was underpinned by the mission of creating real opportunities for the North East arts and developer communities to embark on a journey of collaboration and innovation. The project would ultimately benefit the future work of both sectors and it was made possible thanks to funding by Arts Council England.

CultureCode is now under the leadership of Joeli Brearley and is soon to be a Community Interest Company. Both arts council and NGCV continue to support its mission and future activities. 

The evaluation

As part of the pilot phase, Arts Council England Commissioned an independant evaluation, you can read the evaluation here


''From opening times to artistic programme or sales, our sector holds an abundance of valuable data, which, if made more widely available could be reused in many different, creative and useful ways. The CultureCode initiative is helping artists and arts organisations in the North East better understand the value of the data they hold about their work and their audiences, and how this can be used to maximise their public value. Allowing developers and creative technologists access to open data could lead to all sorts of new ways for the cultural sector to engage with their audiences or develop new business models.'' 

Lara Robinson, Arts Council North East 

As part of the pilot phase of CultureCode 32 organisations contributed 120 data sets. These data sets can be found here and with those data sets 9 hacks were created. If you are an artists or a cultural organisation and you would like to discuss what data you might have and how to open that data then please contact CultureCode HQ 

Please make sure you follow us on twitter @Culture_Code
and sign up for the mail list for more info.

The piot phase of CultureCode concluded in 2012. If you would like to see the presentations, listen to interviews or see some of the tweets captured across these events then go to the Media section of this website.


NewcastleGateshead Cultural Venues (NGCV) is an alliance of 10 of Newcastle and Gateshead’s leading building-based cultural presenters and producers.

NGCV, representing a full range of cultural forms, has been at the forefront of unprecedented regeneration and capital development during the last ten years.

NGCV members share a desire and a responsibility to maximise the potential of this investment by becoming both financially and creatively sustainable over the next ten years.


BALTIC Centre for Contemporary Art

Centre for Life

Dance City

Live Theatre

Northern Stage

The Sage Gateshead

Seven Stories

Theatre Royal

Tyne and Wear Archives and Museums (TWAM)

Tyneside Cinema

After a decade of more informal joint working we have been formalising our work together since early 2009, following our collective desire to investigate new models of sustainability.

Initially supported by the national Mission the Missions Money programme of action research into collaborative working, we are supported by Arts Council England and by the organisations’ significant contributions of time and expertise.  

We are making progress towards the overarching aim of becoming more resilient charitable businesses or not-for-profit organisations. We explore ways to become more efficient, more cost-effective, better informed about each other and the external landscape in which we operate, better placed to use our shared resources, better able to measure and demonstrate our collective value and better placed to engage with audiences and new technologies.

 Chief Executives meet monthly to drive and oversee the work programme, engage with stakeholders and take key decisions. Four main sub-groups each with a Chief Executive Champion, drive activities around Physical Assets, Digital, Public Engagement (including Audience engagement and marketing, with Forums for Creative Programmers, Development and Learning and Participation) and Shared Services (Finance Directors, Facilities Managers, HR Network). 

Arts Council 

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people's lives. 

We support a range of activities across the arts, museums and libraries - from theatre to digital art, reading to dance, music to literature, and crafts to collections. 

Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. 

Between 2011 and 2015, we will invest £1.4 billion of public money from government and an estimated £0.85 billion from the National Lottery to help create these experiences for as many people as possible across the country.  

For more information: http://www.artscouncil.org.uk/


Contact Us

If you have any questions regarding the CultureCode Initiative, then please don’t hesitate to contact us by email here, or by phone on 07725855289.

We are always looking for new relevant sponsors and partners. If you would like to discuss how you could benefit from supporting CultureCode Initiative please contact us

Latest Tweets Follow Us

Buzz Workshop for Game Developers: Be Mobile (London, UK) #buzzworkshop https://t.co/x7puoeAJvc 13 hours ago

“anything recreated is art” said an 11 year old girl #DigitalZoo 1 day ago

RT @Joeli_Brearley: We are looking for a data expert to join the ArtsAPI project @FuturEverything http://t.co/SAU6CBZmHN 2 days ago

RT @Joeli_Brearley: Great quote from a viewer of our exhibition at White Rose shopping centre "You don't have to be an academic to enjoy ar… 6 days ago