Joeli is a creative producer, project manager and innovation specialist based in Manchester. Her interests are in art, culture and technology; and in particular that wonderful place where all three meet. After working in publishing for two years, she went on to organise major events and music gigs, until she finally settled at The Sage Gateshead as Head of Events for 6 years. With a keen interest in digital technology, she made the transition to Codeworks in 2010 as Head of sector development. It was during her time here that she developed the CultureCode initiative, alongside a group of key individuals from NewcastleGateshead Cultural Venues.

Joeli played an active role in the development of both DIBI and GameHorizon conferences. She has managed various Culture Shift programmes on behalf of the British Council, including Culture Shift Zimbabwe and Culture Shift Russia. She works on innovation projects on behalf of FutureEverything, recently producing and curating a brand new workshop template on the 'Business models of Open Data,' running a programme of activity as part of Cluster 2020 with Coventry University and Creative England, exploring how creative businesses can use data for competitive advantage and project managing a new provocative artwork called Chattr which explores the issues around online privacy. She is currently writing a publication for the British Council on hacking models in the UK cultural sector. 

Fiona McGarva

Producer, Digital Zoo

Fiona McGarva will be producing the northern arm of the Digital Zoo tour on behalf of CultureCode. She is a highly experienced communicator specialising in creative industries. Passionate about the future of communications and creating engaging and immersive experiences for client's audiences, Fiona heads up Sundae PR, providing media relations, events and content creation for both commercial and creative companies. Sundae uses a unique knowledge of converging industries to create campaigns that look to the future. Fiona has managed successful projects and campaigns for the BBC, Nickelodeon, ITV and Lime Pictures. 


Tom is Executive Producer at FutureEverything, one of the UK's leading festivals in digital art and innovation.

He was previously co-director of Modular, an organisation which focuses on the creation, programming and production of interdisciplinary artworks and events. He is interested in the enabling power of digital technology, and inspired by well considered, simple and effective ideas and artworks.

Tom has spent 8 years in leadership positions within film, art and technology. He has worked within a variety of organisations on major projects, as a freelance consultant and as creative and production lead on numerous self initiated projects. Recent projects include FlowTrigger ShiftPressPlay and the UK School Games Cultural Programme.

Tom is a strategic, dynamic leader and a fellow of Salzburg Global Forum for Young Cultural Leaders and Clore’s Emerging Leaders programme.